“Brexit” is having an effect on the domestic market already”

Dinak UK has moved his headquarters last summer to new premises in Birmingham. How has this change affected the branch performance?

[PC] Now that our move is complete, we are able to offer a more efficient service. Being central to the UK with courier distribution central hubs within a 15 mile radius and have tripled our stock holding. Plus holding larger diameters and more elements for the commercial market sector.

Which are the biggest challenges for Dinak UK in the year 2017?

[PC] 2017 will be a hard year for the UK domestic market, our biggest challenge will be the identification of long term proactive partners in the domestic sector. In a depressed market place competitors will be chasing our heels and we will need to ensure we offer the best solutions at realistic price points, backed with unrivaled service levels. In todays market it is a real challenge to get clients to change supplier. Constant contact and a truly proactive sales force is required.

How do you think that the market will evolve during this new year? How do you think the “Brexit” will affect the industry?

[PC] The UK market place will mature over the coming two years and there will be casualties in the flue sector, we will see more manufactures looking to go direct, lead by retails and contractors looking to increase margin due to a slow down in orders. “Brexit” is having an effect on the domestic market already, due to an unstable sterling rate most of our competitors have increased prices by between 7 and 13%. As “Brexit” day approaches, we will see sterling weaken even further if only for a short time and we may very well see more price increases from competitors. As a result of the Sterling/”Brexit” issue consumer confidence is likely to suffer and spending decrease.